The bank selected the Revio Insight data intelligence platform to drive personalization, deepen relationships, and uncover growth opportunities.

Austin, TX – June 24, 2025—Revio Insight, the data intelligence platform that helps banks win more primary financial institution relationships and increase wallet share, announced that First Financial Bank, ranked #3 in Forbes’ America’s Best Banks 2025 list among the 200 largest publicly traded banks, selected its platform. With 79 locations statewide, the Texas-based bank is adopting the Revio Insight platform as part of a broader strategy to deliver highly personalized financial experiences.

Most American consumers and small businesses have multiple financial relationships. Many now rely on a mix of Megabanks, fintechs, and local institutions to fulfill their needs. Financial institutions are challenged to understand their customers’ third-party relationships, making it difficult to deliver personalized recommendations and offers with precision. As a result, it is becoming increasingly complex for them to win fully adopted, multi-service clients.

“First Financial knows that winning a greater share of wallet begins by gaining a data-driven understanding of customers’ needs,” said Sanjay Bhaskar, Chief Revenue Officer, Revio Insight. “With the Revio Insight platform, the bank can see granular and strategic insights related to its customers. This will enable them to prioritize engagement, deliver precise personalization, and create highly relevant offers that resonate.”

The Revio Insight platform helps financial institutions identify tangible deposit and revenue growth opportunities by revealing the size and nature of the third-party relationships that account holders have with competing financial institutions and fintechs. Utilizing powerful analytics, the platform scans the bank’s core technology systems and organizes customer insights into easy-to-action and customizable client segmentations. By analyzing data already available to the bank, Revio Insight can provide deep insights into customer behavior, needs, and trends.

“Our customers are at the heart of every decision we make, and we favor innovation investments that help us deliver highly personalized service experiences,” said David Bailey, President, First Financial Bank. “Revio Insight gives us the deep intelligence and tools to understand our role in our customers’ financial lives, deliver personalized offers, and fuel organic growth. Gaining more value from our existing data will enable us to provide better financial services and solutions to each of our customers.”

About Revio Insight

Revio Insight is a data intelligence platform that transforms customer and member data into actionable insights. It empowers community banks and credit unions to drive personalized financial solutions, deeper customer relationships, and organic growth. Learn more at revioinsight.com.