AUSTIN, Texas – Today Revio and Sunwest Bank announced the impact of their partnership and the partnership’s continuation through 2026. Revio’s customer insights platform was built to uncover customer growth opportunities through analysis of the bank’s core data systems. Sunwest Bank served as an initial research and development customer for Revio starting in Q4 2021. Over the last two years, the platform’s capabilities have grown and so have the customer insights and business results.
“Revio has helped our team focus in the right places and we’re winning more business and deposits with both new and long-term clients,” said Carson Lappetito, President at Sunwest Bank. “One of the biggest challenges with banking industry analytics solutions is making the leap to demonstrable ROI. With Revio we’ve proven that our data can be leveraged in a practical manner that is aligned with a relationship banking strategy and you don’t need a team of data scientists to do it. We’re using Revio to identify and act on growth opportunities and we’re expanding our customer relationships with solutions that provide better service.”
Earlier this year Sunwest launched their innovative Visionary Card for entrepreneurs, in part due to Revio insights that revealed the need for a more competitive business spending solution. After carefully reviewing the top competitors uncovered through Revio’s analytics, the Visionary Card was launched to provide advanced card controls, streamlined expense management, and better spending rewards. “The analysis revealed who the competitors were, enabled us to create projections and conduct SWOT analysis based on real world information as we crafted a solution for our business clients,” said Lappetito. “After we launched the Visionary Card we knew exactly which customers to engage with and that data-driven approach has led us to tangible ROI.”
The Revio platform onboards and analyzes bank core data to help bank leaders, individual bankers, and marketers understand and better serve existing customers. The financial services industry has become highly competitive over the last decade, with community banks in fierce competition with large institutions and fintech competitors. Gaining a data-driven understanding of customer’s needs is imperative for community and regional banks to compete.
“Sunwest is known for their innovative approach. We could not ask for a better partner to help develop this platform and contribute to the product strategy,” said Brian Bauer, CEO at Revio. “Their focus on client engagement and the sustainable growth of their business means we’ve been able to focus on specific engagements that drive value for Sunwest’s customers and we’re using the Revio insights to inform those engagements. It’s a win-win for us and the bank, and it’s also a win for the end customer who gets a better product or service as a result.”
About Revio
Revio is a customer insights platform that transforms complex bank data to identify actionable revenue and deposit growth opportunities. Revio’s insights enable efficient and effective relationship building based on the types of financial products and services your customers need and are already using. We help bankers grow their customer relationships and meet more of their customer’s financial services needs. To learn more, visit www.revioinsight.com.
About Sunwest Bank
Sunwest Bank, founded in 1969, is a privately held commercial bank with nearly $3.0 Billion in assets. Sunwest Bank is headquartered in Utah, with operations in Arizona, California, Idaho, Florida and Utah. We are an entrepreneurial solutions driven company with a long tradition of providing solid relationships and excellent service to entrepreneurs, privately held corporations, family offices, small businesses, and real estate developers throughout the United States. For information about Sunwest Bank and its full line of products and services, please visit www.sunwestbank.com.
Sunwest Bank is a Member FDIC and Equal Housing Lender.
