Wayne Bank, a high-performing community bank serving customers across Pennsylvania and New York, has selected Revio Insight, a Relationship & Growth Intelligence platform for banks and credit unions, to advance its long-term strategy of diversifying revenue and deepening customer relationships.
For more than 150 years, Wayne Bank has built its reputation on disciplined growth and personalized service. As part of its long-term plan to balance earnings and reduce dependence on interest income, the bank is expanding its focus on non-interest income through wealth management, merchant services, and card programs. To accelerate that effort, the leadership team wanted clearer visibility into where opportunities exist at the customer and product level.
After evaluating several analytics and dashboard solutions, Wayne Bank chose Revio Insight for its ability to turn customer data into growth intelligence and unlock the value inside the bank’s core system. The leadership team knew its core held powerful signals about customer behavior, but those signals were trapped in reports and databases.
Revio Insight gives banks visibility beyond their walls. It shows where customers send deposits, maintain merchant services, process payroll, and hold credit or lending relationships with competitors. The platform helps teams protect deposits and expand wallet share by surfacing those external relationships.
It also makes frontline teams more productive. With a clearer picture of each customer’s financial activity, bankers and marketers can spend less time guessing at the next best offer and more time engaging customers with relevant solutions.
“Diversifying revenue is a deliberate choice for us,” said Jim Donnelly, President and CEO of Wayne Bank. “We want stable, relationship-based earnings and a clearer view of where to help our customers next. Dashboards showed what happened. Revio Insight helps our teams see which customers are ready for additional products and services across wealth, merchant, and card, and how to prioritize our outreach.”
Deloitte’s 2025 Banking and Capital Markets Outlook states, “Non-interest income product lines require minimal capital and tend to be more profitable than business that relies on interest income.” Wayne Bank’s strategy aligns with that industry trend, reflecting a disciplined growth and balance sheet resilience approach.
“Wayne Bank was looking for intelligence that helps their teams act, not just report,” said Brian Bauer, CEO of Revio Insight. “The team understands sustainable growth comes from diversification and smarter relationship management. Revio Insight connects what is happening in their data to where growth can come from next.”
With Revio Insight, Wayne Bank’s relationship and marketing teams can identify which customers are ready for additional products, where wallet share can expand, and how to prioritize outreach across lines of business. The investment supports the bank’s ongoing commitment to disciplined, insight-driven growth that builds stronger relationships and more
resilient earnings.
About Wayne Bank
Wayne Bank is a full-service community bank with more than 29 branches across Pennsylvania and New York. A subsidiary of Norwood Financial Corp (NASDAQ: NWFL), the bank provides personal and business banking, wealth management, and merchant services to individuals, families, and businesses throughout its markets.
About Revio Insight
Revio Insight is a Relationship & Growth Intelligence platform that reveals where bank customers are also banking, investing, and borrowing. The platform helps institutions stop deposit leakage, expand wallet share, and strengthen primacy by unlocking visibility into competitor relationships. It turns core and transaction data into actionable insights, giving frontline bankers and executives the clarity they need to drive productive growth.
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